Ties that bind : the impact of multiple types of ties with a customer on sales growth and sales volatility
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli
| Year of publication: |
2010
|
|---|---|
| Authors: | Tuli, Kapil R. ; Bharadwaj, Sundar G. ; Kohli, Ajay Kumar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 36-50
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947429