Time-of-day effects on (un)healthy product purchases : insights from diverse consumer behavior data
Year of publication: |
2022
|
---|---|
Authors: | Yang, Shuai ; Wang, Yizhe ; Li, Zhen ; Chen, Chiyin ; Yu, Ziyue |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 447-460
|
Subject: | Eye-tracking | Purchase decision | Self-control | Synchrony effect | User-generated behavior | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung |
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