Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Rui Guo, Wei Zhang, Tao Wang, Caroline Bingxin Li, Lan Tao
| Year of publication: |
July 2018
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| Authors: | Guo, Rui ; Zhang, Wei ; Wang, Tao ; Li, Caroline Bingxin ; Tao, Lan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 127-137
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| Subject: | Greenwashing | Brand trust repair | Strategy and mechanism | Green brand legitimacy | China | Vertrauen | Confidence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Legitimität | Legitimacy |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 82, October 2019, Seite 309 |
| Other identifiers: | 10.1016/j.indmarman.2018.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887301