Timely resource allocation between R&D and marketing : a system dynamics view
Year of publication: |
2012
|
---|---|
Authors: | Soydan, Ahmet Ilker ; Oner, M. Atilla |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 9.2012, 2, p. 1-38
|
Subject: | budget allocation | Marketing, R&D | modeling | simulation | system dynamics | System Dynamics | System dynamics | Simulation | Theorie | Theory |
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