Tipping the scale : the role of discriminability in conjoint analysis
Year of publication: |
April 2017
|
---|---|
Authors: | Aribarg, Anocha ; Burson, Katherine A. ; Larrick, Richard P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 279-292
|
Subject: | multiattribute judgment | attribute importance | conjoint analysis | discriminability |
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