To buy or not to buy : Indian consumers' choice of online versus offline channels for air travel purchase
Year of publication: |
2011
|
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Authors: | Beldona, Srikanth ; Racherla, Pradeep ; Mundhra, Gokul Das |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 7/8, p. 831-854
|
Subject: | Fluggesellschaft | Airline | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Buchungssystem | Online booking system | Konsumentenverhalten | Consumer behaviour | Indien | India |
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