To ChatGPT, or not to ChatGPT : Navigating the paradoxes of generative AI in the advertising industry
Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhiyuan Zhang, Yiwei Zhang, Jiayuan Li, Sara AlRabiah
| Year of publication: |
2024
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|---|---|
| Authors: | Osadchaya, Elena ; Marder, Ben ; Yule, Jennifer A. ; Yau, Amy ; Lavertu, Laura ; Stylos, Nikolaos ; Oliver, Sebastian ; Angell, Rob ; Regt, Anouk de ; Gao, Liyu ; Kang, Qi ; Zhang, Will Zhiyuan ; Zhang, Yiwei ; Li, Jiayuan ; AlRabiah, Sara |
| Published in: |
Business horizons. - Stamford, Conn. [u.a.] : Jai Press, ISSN 0007-6813, ZDB-ID 2013871-4. - Vol. 67.2024, 5, p. 571-581
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| Subject: | Advertising | Chatbots | ChatGPT | Generative AI | Paradoxes | Werbewirtschaft | Advertising industry | Werbung | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2024.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095191