To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Vasja Roblek, Mirjana Pejić Bach, Maja Meško and Andrej Bertoncelj
| Year of publication: |
2018
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|---|---|
| Authors: | Roblek, Vasja ; Pejić Bach, Mirjana ; Meško, Maja ; Bertoncelj, Andrej |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 2, p. 145-166
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| Subject: | browsing | buying | consumer behaviour | internet | online pharmacy | e-health literacy | e-marketing | logistic regression method | mobile applications | searching | social media | Slovenia | Konsumentenverhalten | Consumer behaviour | Slowenien | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Internet | Electronic Commerce | E-commerce | Pharmahandel | Pharmaceutical distributors | Arzneimittel | Pharmaceuticals | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849129