To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Xiushuang Gong, Honghong Zhang, Yafeng Fan
| Year of publication: |
2021
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|---|---|
| Authors: | Gong, Xiushuang ; Zhang, Honghong ; Fan, Yafeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 437-446
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| Subject: | Minority-endorsed options | Perceived economic mobility | Perceived threat to freedom | Psychological reactance | Resource scarcity | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420428