To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Alexandra Kirkby, Carsten Baumgarth and Jörg Henseler
| Year of publication: |
2023
|
|---|---|
| Authors: | Kirkby, Alexandra ; Baumgarth, Carsten ; Henseler, Jörg |
| Subject: | Artificial intelligence | Authenticity | Brand management | Brand voice | Disclosure | Structural equation modelling | Transparency | Markenführung | Künstliche Intelligenz | Glaubwürdigkeit | Credibility | Unternehmenspublizität | Corporate disclosure | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2022-3864 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334406