To discount or not to discount : an assessment of perceptions, beliefs, and intentions to use electronic auctions with discounts
Year of publication: |
2010
|
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Authors: | Chen, Eva ; Weber, Ilka |
Published in: |
Group decision and negotiation. - Dordrecht : Springer, ISSN 0926-2644, ZDB-ID 1155213-X. - Vol. 19.2010, 2, p. 127-148
|
Subject: | Internet-Auktion | Online auction | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Experiment |
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