To fight or not? : product introduction and channel selection in the presence of a platform's private label
Yongjian Li, Mingsen Chu, Xuanming Bai
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Yongjian ; Chu, Mingsen ; Bai, Xuanming |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ZDB-ID 2013782-5. - Vol. 181.2024, Art.-No. 103373, p. 1-17
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| Subject: | Channel selection | Differentiated product introduction | Game theory | Platform's private label | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Produktdifferenzierung | Product differentiation | Einzelhandel | Retail trade | Digitale Plattform | Digital platform | Fertigungsprogramm | Master production schedule | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462516