To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Year of publication: |
February 2017
|
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Authors: | Dismore, John B. ; Swani, Kunal ; Dugan, Riley G. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 2, p. 227-244
|
Subject: | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Persönlichkeitsmerkmal | Personality trait | Zahlungsbereitschaftsanalyse | Willingness to pay | USA | United States |
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