To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Siqi Wang, Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Siqi ; Lim, Xin Jean ; Luo, Xi ; Cheah, Jun-Hwa |
| Subject: | Cue utilization theory | Current purchase intention | Hesitation to checkout | Popularity cues | Research and information search | Taking advantages of the price promotion | Use the cart with organization intention | Uses and gratifications theory | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Verkaufsförderung | Sales promotion |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103730 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085007