To neglect or to consider? : opportunity cost consideration during product sampling can accelerate satiation
Baler Bilgin, Deniz Lefkeli
| Year of publication: |
2023
|
|---|---|
| Authors: | Bilgin, Baler ; Lefkeli, Deniz |
| Subject: | enjoyment | financial constraints | ongoing choice | opportunity costs | sampling | satiation | Opportunitätskosten | Opportunity cost | Stichprobenerhebung | Sampling | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21836 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338324