To offer or not to offer? : bullet screen strategies for competing video platforms with vertical differentiation
Xingzhen Zhu, Li Li, Jing Li
| Year of publication: |
2025
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|---|---|
| Authors: | Zhu, Xingzhen ; Li, Li ; Li, Jing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104083, p. 1-18
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| Subject: | Advertising pricing | Bullet screen | Competition | Two-sided markets | Video platforms | Netzwerkökonomik | Network economics | Wettbewerb | Preismanagement | Pricing strategy | Theorie | Theory | Digitale Plattform | Digital platform | Marktstruktur | Market structure | Werbung | Advertising | Preisdifferenzierung | Price discrimination | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441094