To preannounce or not : new product development in a competitive duopoly market
Year of publication: |
December 2016
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Authors: | Klastorin, Ted ; Mamani, Hamed ; Zhou, Yong-Pin |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 12, p. 2051-2064
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Subject: | new product development | product design | new product introduction | Produktentwicklung | New product development | Innovation | Duopol | Duopoly | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Wettbewerb | Competition |
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