To retain? To upgrade? : the effects of direct mail on regular donation behavior
Suman Ann Thomas; Shanfei Feng; Trichy V. Krishnan
| Year of publication: |
2015
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|---|---|
| Authors: | Thomas, Suman Ann ; Feng, Shanfei ; Krishnan, Trichy V. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 1, p. 48-63
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| Subject: | Direct mail | Multi-response modeling | Non-profit | Donor relation | Endogenous effect | Fundraising | Direktmarketing | Direct marketing | Nonprofit-Organisation | Nonprofit organization | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517012