To share or not to share : strategic information sharing with store brand encroachment in platform markets
Dongdong Yu, Chunlin Luo, Jie Xu, C. T. Ng
| Year of publication: |
2024
|
|---|---|
| Authors: | Yu, Dongdong ; Luo, Chunlin ; Xu, Jie ; Ng, C. T. |
| Subject: | Channel structure | Encroachment | Information sharing | Store brand | Handelsmarke | Markenartikel | Brand | Informationsverbreitung | Information dissemination | Vertriebsweg | Distribution channel | Theorie | Theory | Wissenstransfer | Knowledge transfer | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095312