To switch or not to switch - Madhu's dilemma
Shashi Shekhar Mishra and Arijit Pathak
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Mishra, Shashi Shekhar ; Pathak, Arijit |
| Published in: |
Strategic marketing cases in emerging markets. - Cham : Springer, ISBN 978-3-319-51545-8. - 2017, p. 61-78
|
| Subject: | Satellitenrundfunk | Satellite broadcasting | Familie | Family | Mediennutzung | Media usage | Fernsehnutzung | Television usage | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-51545-8_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667538