Today's public relations : an introduction
Robert L. Heath; W. Timothy Coombs
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Heath, Robert L. ; Coombs, W. Timothy |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE Publ. |
| Subject: | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIX, 539 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace |
| ISBN: | 1-4129-2635-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002811841