Too innovative to be recycled : the role of perceived innovativeness in recycled product advertisements
Year of publication: |
2024
|
---|---|
Authors: | Park, Taehoon ; Kim, Junghyun |
Subject: | consumer inference | innovative recycling | purchase goal | recycled product evaluation | source materials | Kreislaufwirtschaft | Recycling | Konsumentenverhalten | Consumer behaviour | Innovation | Öko-Produkt | Sustainable product | Produktentwicklung | New product development | Produkt-Recycling | Product recovery |
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