Total market orientation, customer value, and market performance from a dual perspective
Year of publication: |
2013
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Authors: | Tournois, Laurent |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 29.2013, 4, p. 1157-1173
|
Subject: | Market Orientation | Customer Value | Market Performance | Customer Satisfaction | Dual Perspective | Marketingmanagement | Marketing management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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