Total Quality Management and Marketing: Complementary Business Philosophies
| Year of publication: |
1998
|
|---|---|
| Authors: | Lai, Kee-hung ; Weerakoon, Thilaka S. |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 15.1998, 4, p. 414-419
|