TOURISM AS MASS MEDIA: FROM THE WEEKEND TO SEVEN EARNING DAYS

When saying “tourism” people use to think at good times, at leisure, lake of work. Is “tourism” just a way of spending free time? I doubt. Because the main economic sector in the world economy is desalinated for rich peoples, rich countries. It seams hopeless to discuss the tourism desires of Ethiopian population or of the 30% of poor of Romania etc. I focused on the subject and I found out a new perspective. I propose to focus on 4 main directions: (1) Mass media and tourism: in order to see if we can take tourism as a mass media; (2) Some major characteristics of tourism as mass media, some attributes on this regard; (3) Some major changes, present and predictable in the near future; (4) Possible options to booth the European heritage on the horizon of the 21st century.