Tourism-based customer engagement : the construct, antecedents, and consequences
Raouf Ahmad Rather, Linda D. Hollebeek and Jamid Ul Islam
| Year of publication: |
2019
|
|---|---|
| Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Ul Islam, Jamid |
| Subject: | brand loyalty | co-creation | Customer engagement | customer trust | place attachment | place authenticity | tourism | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Vertrauen | Confidence | Markentreue | Brand loyalty | Tourismusmarketing | Tourism marketing | Standortmarketing | Place marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1570154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012204712