Tourism co-creation in place branding : the role of local community
Miguel Martim Leal, Beatriz Casais and João F. Proença
| Year of publication: |
2022
|
|---|---|
| Authors: | Leal, Miguel Martim ; Casais, Beatriz ; Proença, João F. |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 5, p. 1322-1332
|
| Subject: | Brand identity | Branding | Co-creation | Community | Place brands | Markenführung | Brand management | Standortmarketing | Place marketing | Kundenintegration | Customer integration | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenartikel | Brand | Markenimage | Brand image | Stadtmarketing | City marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-12-2021-0542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369027