Tourism Destination Brand Equity Dimensions : Renewal Versus Repeat Market
Year of publication: |
2013
|
---|---|
Authors: | Gartner, William C. |
Other Persons: | Konecnik Ruzzier, Maja (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Deutsche | Germans |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481 |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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