Tourism e-commerce live streaming : the effects of live streamer authenticity on purchase intention
Yun Liu and Xin Sun
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Yun ; Sun, Xin |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 79.2024, 5, p. 1147-1165
|
| Subject: | Purchase intention | Self-construal | Perceived trust | Flow experience | Live streamer authenticity | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Electronic Commerce | E-commerce | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2023-0245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049979