Tourist segments for new facilities in national park areas : profiling tourists in Norway based on psychographics and demographics
Year of publication: |
2015
|
---|---|
Authors: | Veisten, Knut ; Haukeland, Jan Vidar ; Baardsen, Sjur ; Degnes-Ødemark, Heidi ; Grue, Berit |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 5/6, p. 486-510
|
Subject: | cluster analysis | market segmentation | sustainable tourism | two-stage clustering | Naturschutzgebiet | Nature reserve | Ökotourismus | Ecotourism | Marktsegmentierung | Market segmentation | Norwegen | Norway | Clusteranalyse | Cluster analysis | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Regionales Cluster | Regional cluster | Tourismuswirtschaft | Tourism industry |
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