Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Jean Boisvert and M. Sajid Khan
| Year of publication: |
2022
|
|---|---|
| Authors: | Boisvert, Jean ; Khan, M. Sajid |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 3, p. 296-319
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| Subject: | Perceived product innovativeness | perceived quality | product aesthetics | product effectiveness | product novelty | usage friendliness | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovation | Produktqualität | Product quality | Produktivität | Productivity | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1807589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013284055