Toward a common customer identity framework for managing participatory marketing communication campaigns
Angeline Nariswari, Qimei Chen, and Dana L. Alden
| Year of publication: |
2024
|
|---|---|
| Authors: | Nariswari, Angeline ; Chen, Qimei ; Alden, Dana L. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kunden | Customers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2237089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575286