Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Harri Terho, Anna Salonen and Meri Yrjänen
| Year of publication: |
2023
|
|---|---|
| Authors: | Terho, Harri ; Salonen, Anna ; Yrjänen, Meri |
| Subject: | Business development | Business-to-business marketing | Inside sales | Lead funnel management | Marketing-sales integration | Sales development | Sales strategies | Sales technology | Selling | Technological change | Verkauf | B-to-B-Marketing | Verkaufspersonal | Salespeople | Absatz | Sales | Verkaufsförderung | Sales promotion | Vertrieb | Physical distribution |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2021-0596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539269