Toward a contingency view of new product creativity: Assessing the interactive effects of consumers
| Year of publication: |
2010
|
|---|---|
| Authors: | Rubera, Gaia ; Ordanini, Andrea ; Mazursky, David |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 2, p. 191-206
|
| Publisher: |
Springer |
| Subject: | Creativity | Novelty | Appropriateness | Involvement | Knowledge |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008470294