Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Niksa Alfirevic; Nikola Draskovic; Jurica Pavicic
| Year of publication: |
2013
|
|---|---|
| Authors: | Alfirevic, Niksa ; Drasković, Nikola ; Pavičić, Jurica |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 476-497
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Einführung | Implementation | Lernende Organisation | Learning organization | KMU | SME | Glasverpackung | Glass packaging | Verpackungswirtschaft | Packaging industry | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009669507