Toward a greater understanding of the market orientation and internal market orientation relationship
Pratik Modi and Gurjeet Kaur Sahi
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Modi, Pratik ; Sahi, Gurjeet Kaur |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 6, p. 532-549
|
| Subject: | Market orientation | internal market orientation | internal marketing | not-for-profit marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Personalmarketing | HR marketing | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1318943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976049