Toward a syncretic relationa bridge in negotiation : seller's role in driving buyer's value proposition
Parimal Bhagat, Framarz Byramjee, Kevin Lhota
| Year of publication: |
2020
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| Authors: | Bhagat, Parimal ; Byramjee, Framarz ; Lhota, Kevin |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 20.2020, 2, p. 71-77
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| Subject: | Negotiation | Buyer | Seller | Exchange | Transaction | Trust | Commitment | Syncretic Relationship | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Verhandlungen | Negotiations | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verhandlungstheorie | Bargaining theory | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-20-2.7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013161511