Toward addressing customer migration : measuring B2B salespersons' perceptions of customer ownership
J. Ricky Fergurson, Greg W. Marshall and Lou E. Pelton
| Year of publication: |
2024
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|---|---|
| Authors: | Fergurson, J. Ricky ; Marshall, Greg W. ; Pelton, Lou E. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 10, p. 2057-2069
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| Subject: | B2B | Customer migration | Customer ownership | Sales relationships | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2023-0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095021