Toward an understanding of meaning creation via the collective co-production process
Year of publication: |
2012
|
---|---|
Authors: | Peters, Cara ; Bodkin, Charles D. ; Fitzgerald, Scott W. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 2, p. 124-135
|
Subject: | Meinung | Opinion | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Postmoderne | Postmodernism |
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