Toward an understanding of the distraction construct in marketing
| Year of publication: |
1993
|
|---|---|
| Authors: | Nelson, James E. ; Duncan, Calvin P. ; Kiecker, Pamela L. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 26.1993, 3, p. 201-221
|
| Publisher: |
Elsevier |