Toward open science in marketing research
| Year of publication: |
2025
|
|---|---|
| Authors: | Deer, Lachlan ; Adler, Susanne ; Datta, Hannes ; Mizik, Natalie ; Sarstedt, Marko |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 42.2025, 1, p. 212-233
|
| Subject: | Open access | Open data | Open science | Preregistration | Transparency | Open Access | Open Data | Marktforschung | Market research | Wissenstransfer | Knowledge transfer | EU-Staaten | EU countries | Forschung | Research | Open Source | Open source |
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