Toward sustainable freemium software : the roles of user satisfaction and use context
Jongbum Kim, Jeongho Lee, Hangjung Zo
| Year of publication: |
August 2018
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|---|---|
| Authors: | Kim, Jongbum ; Lee, Jeongho ; Zo, Hangjung |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 3, p. 201-222
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| Subject: | Freemium software | User satisfaction | User loyalty | Use context | Kundenzufriedenheit | Customer satisfaction | Software | Softwareentwicklung | Software development | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925061