Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Year of publication: |
2016
|
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Authors: | Boenigk, Silke ; Becker, Annika |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1048-6682, ZDB-ID 31668-4. - Vol. 27.2016, 2, p. 181-198
|
Subject: | nonprofit brand evaluation | stakeholder-based nonprofit brand equity | nonprofit brand awaereness | nonprofit brand trust | nonprofit brand commitment | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Deutschland | Germany |
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