Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Silke Boenigk, Annika Becker
| Year of publication: |
2016
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|---|---|
| Authors: | Boenigk, Silke ; Becker, Annika |
| Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1048-6682, ZDB-ID 31668-4. - Vol. 27.2016, 2, p. 181-198
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| Subject: | nonprofit brand evaluation | stakeholder-based nonprofit brand equity | nonprofit brand awaereness | nonprofit brand trust | nonprofit brand commitment | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Nonprofit-Management | Nonprofit management | Deutschland | Germany | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nml.21233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637040