Towards a framework for innovation in retailing through social media
Rui Torres de Oliveira, Marta Indulska, John Steen, Martie-Louise Verreynne
| Year of publication: |
2020
|
|---|---|
| Authors: | Oliveira, Rui Torres de ; Indulska, Marta ; Steen, John ; Verreynne, Martie-Louise |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-13
|
| Subject: | Digital capabilities | Innovation | Multi-channel | Retail | Social media | Social Web | Social web | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238307