Towards a further understanding of the antecedents of retailer new product adoption
Yvonne M. van Everdingen; Laurens M. Sloot; Erjen van Nierop; Peter C. Verhoef
| Year of publication: |
2011
|
|---|---|
| Authors: | Everdingen, Yvonne Maria van ; Sloot, Laurens M. ; Nierop, Johannes Erjen Maurice van ; Verhoef, Peter C. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 579-597
|
| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Markenführung | Brand management | Lebensmittelhandel | Food trade | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423181