Towards a history of critical marketing studies
Year of publication: |
2018
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Historical research in marketing management. - London : Routledge Taylor & Francis Group, ISBN 978-0-415-72463-0. - 2018, p. 160-211
|
Subject: | Bibliometrie | Bibliometrics | Kritik | Criticism | Marketingtheorie | Marketing theory | Postmoderne | Postmodernism |
-
Towards a history of critical marketing studies
Tadajewski, Mark, (2010)
-
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark, (2010)
-
Marketing and critique: prospects and problems
Morgan, Glenn, (2003)
- More ...
-
The development of marketing management: the case of the USA c. 1910-1940
Tadajewski, Mark, (2010)
-
Tadajewski, Mark, (2011)
-
The foundations of relationship marketing: reciprocity and trade relations
Tadajewski, Mark, (2009)
- More ...