TOWARDS A MODEL FOR IMPACT OF TRUST ONGREEN SUPPLY CHAIN DRIVERS, PRACTICES ANDPERFORMANCE

In the modern age of globalization and industrialization the issue of environmental sustainability has become a compulsory factor for every firm. The notion of sustainable development encompasses an always interaction of three areas: environmental sustainability, economic sustainability and social sustainability. The inclusion of the environmental sustainability into the consideration of the today’s firms in their tactical as well as strategic operational decisions across the entire gamut of the supply chain has led to the “Greening” of the entire supply chain. Previous literary sources and other established works have shown the unending role of trust on technology on the supply chain performance. In general, it has been found that more trust on technology; the more the trust and transparency and willingness to collaborate and cooperate among the supply chain partners; hence the better supply chain performance. So in this perspective an urge is felt to analyze the role of trust on technology across the green supply chain drivers, practices and how the same affects the green supply chain performance.