Towards a Model for Measuring Customer Intimacy inB2B Services
Year of publication: |
2010
|
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Authors: | Habryn, François ; Blau, Benjamin ; Satzger, Gerhard ; Kölmel, Bernhard |
Institutions: | Institut für Informationswirtschaft und -management <Karlsruhe> |
Subject: | Organisationstheorie | organization theory | Business-to-Business-Marketing | Verbraucherverhalten | Kundenmanagement | Customer relationship management | Soziales Netzwerk |
Extent: | 458752 bytes 15 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Organisation ; Marketing. Other aspects ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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