Towards Ambient Business: Value-added Services through an Open Object Information Infrastructure
Authors: | Schmitt, Christian ; Fischbach, Kai ; Schoder, Detlef |
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Publisher: |
Universität <Köln> / Seminar für Wirtschaftsinformatik, insbesondere Informationsmanagement |
Subject: | Kundenmanagement | Customer relationship management | Marketing | marketing |
Extent: | 8 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Consumer behaviour ; Media management ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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