Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Xuequn Wang, Mina Tajvidi, Xiaolin Lin, Nick Hajli
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Xuequn ; Tajvidi, Mina ; Lin, Xiaolin ; Hajli, Nick |
| Subject: | Social commerce | Brand value co-creation | Privacy | Trust-commitment theory | Consumer-peer interaction | Collaborative norms | Social Web | Social web | Markenführung | Brand management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Datenschutz | Data protection | Soziales Netzwerk | Social network | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-019-04182-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316432